The Beginning of Deathknell Apparel

Why Deathknell? It’s important to understand 3 things.

1) There has been a shift in our society for decades to favor weak men. And that weakness has spread to the Christian community. This is where the strongest men should be. A Christian mans life is to be focused on 3 things; developing his love and devotion to Jesus Christ, providing for and growing his family and being a strong protector. Much like Jesus is the shepherd of his flock, a pastor is a shepherd of his congregation and a man the shepherd of his family.

2) Historically a death knell was the second of three church bells rung around death, the first being the passing bell to warn of impending death, and the last was the funeral toll. We are called to mortify the deeds of the flesh,  Romans 8:13 – “For if you live according to the flesh you will die; but if by the Spirit you put to death the deeds of the body, you will live.” Deathknell Apparel is a call to the impending death of the flesh so we can strengthen the Spirit.

3) This is a Christian fitness apparel company proclaiming the supremacy of Christ. The first thing every man should do in the morning is read, pray and listen to the voice of Christ in their lives. The second is to lift as much weight as possible and place our flesh in submission. Then you are ready for the fight.

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